Three tools to help you with your social media marketing

Making sure you have the right marketing tools in place can help you make your marketing that little bit easier.

Published on February 21, 2024

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Making sure you have the right marketing tools in place can help you make your marketing that little bit easier. In this blog post, I’ll introduce you to three tools I have, which can help you too.

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It’s really tricky to present complex data and information in an engaging way. Canva is as a user-friendly platform that simplifies the creation of graphics, even for those without a design background! Here’s how Canva can help:

There are drag-and-drop features which can help create graphs and charts.
You can get ready-made templates designed for various financial topics, which saves time and ensures visual consistency across content. Remember to stick to the same time of templates to build consistency and recognition with your brand.
I can save my brand colours, fonts, icons and logos in one place.

2.

Accurate data analysis is really important for evaluating the success of social media marketing campaigns. Google Analytics is a powerful tool for tracking website traffic originating from social media platforms. Here’s why it’s indispensable for me:

I can get comprehensive insights into my website traffic, including the demographics and sources of visitors.
I can track the conversion rates of social media visitors, including newsletter sign-ups and enquiries for your services, enabling a better assessment of return on investment (ROI).
I can look at user behaviour to identify preferred content, pages visited, and session lengths, which informs my content strategy and optimisation efforts.

3.

Grammarly is an important tool for ensuring impeccable grammar, spelling, and style in digital communications. Here’s why Grammarly is a must-have for me;

It automatically detects and corrects grammar, spelling, and punctuation errors in my social media posts, comments, and articles.
It enhances my writing. It ensures clarity and style any offers suggestions for improving readability and coherence,
It helps me maintain a consistent and professional tone across all online communications, which reinforces my brand credibility and trustworthiness.

Integrating Canva, Google Analytics, and Grammarly into your social media marketing strategy is a strategic investment.

These tools empower professionals to create engaging content, gain insightful data-driven metrics, and maintain a professional online image, ultimately driving audience engagement and achieve your social media goals.

Three tools to help you with your social media marketing

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