A social media audit is an evaluation of your social media presence and activity to identify strengths, weaknesses, opportunities, and threats and determine any areas for improvement. This can ensure your profiles are effective, optimised to the current platform requirements, and be a good building block for marketing activity.

A social media strategy is a plan that helps you achieve your marketing goals. It involves identifying your target clients, choosing the best social media platforms, creating engaging content, measuring results, and making changes if needed.

Here are three reasons why having a social media strategy is important:

1. It can increase your brand’s visibility: When you create content that your clients like, you can get more people to know about your brand and what you do. This can help you stand out from your competitors and position yourself as a leader in your industry.
2. It can help you build stronger relationships with your clients: By interacting with them on social media and responding to their feedback, you can build trust and loyalty. This can lead to more sales and better relationships with your clients.
3. It can help you track your progress and improve your marketing efforts: By measuring your results, you can see what’s working and what’s not. This can help identify changes to the strategy to get better results over time.