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Three content inspiration sources for your marketing

Three of my favourite sources of content inspiration: learn from competitors, listen to clients, and leverage your team.

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Two people sitting down. The woman is wearing an orange top, jeans and is holding a set of headphones.

Do you ever wonder how to create content that connects with your audience? It’s a common challenge but one that can be tackled with the right approach. Content creation requires time, planning, and a deep understanding of your target audience. It’s not about posting for the sake of it; it’s about showcasing your expertise and building trust. Compelling content brings visibility, traffic, and leads to your website.

So, where do you begin your content creation journey? Here my favourite sources of inspiration to guide you along the way:


Learn from your competitors

Your competitors can be a goldmine of inspiration. They are targeting the same audience. They might have already tried different content ideas and hashtags. Take some time to examine what they’re doing. Identify their strengths and weaknesses, and look for opportunities to differentiate yourself. It’s not about copying them but rather understanding what works and what doesn’t in our industry.


Listen to your clients

Your clients often hold the key to what your audience wants to know. Pay close attention to the questions and concerns that arise when you talk with your clients. These recurring queries can be brilliant content ideas. By answering common questions on social media, you offer value and build trust.


Tap into your team’s insights

Your team is a valuable resource when it comes to content creation. They interact with your posts and may have fresh ideas or unique perspectives to share. Encourage your team to get involved in the content creation process. When people feel included and valued, they are more likely to share their ideas and the content you create. This not only extends the reach of your content but also enhances its impact.

Remember that consistency is key. To make great content that builds trust, get ideas from competitors, listen to clients, and involve your team.