Social media managers are responsible for managing a company’s social media accounts. This includes creating content, scheduling posts, responding to messages and comments, and analysing data to improve engagement and reach. They also stay up-to-date with social media trends and changes in algorithms to ensure their strategies are effective.

For financial companies, social media managers can also ensure compliance with regulations such as the Financial Conduct Authority (FCA) guidelines. They can create and implement social media policies and guidelines for employees to follow to ensure that all posts are compliant.

Outsourcing social media can provide financial companies with several benefits, including:

Expertise and knowledge
Social media managers have the expertise and knowledge to create effective social media strategies that drive engagement and reach. They stay up-to-date with the latest trends and changes in algorithms, ensuring that their strategies are effective. 

Compliance with regulations
Financial companies must comply with regulations such as the FCA guidelines when using social media. Social media managers can create and implement policies and guidelines to ensure that all posts are compliant.

Save time
Managing social media accounts can be time consuming, taking valuable time away from other important tasks. Outsourcing social media allows financial companies to focus on their core business activities while leaving social media management to experts.

Build consistency, credibility, and trust
Consistency is essential when building a brand, and social media is no exception. Outsourcing social media ensures that posts are consistent in tone, voice, and style, which helps to build credibility and trust with clients.